Our Brand Story – Jeevanayu
The Goal
Our Mission
Our mission is to deliver a clean, plant-powered shampoo that blends ancient Ayurvedic wisdom with modern wellness needs. We believe in simple, effective, and sustainable hair care made from naturally sourced herbs that support scalp health without compromising safety or the environment. Inspired by India’s rich tradition of plant-based care, we use carefully chosen herbs to gently cleanse and nourish the scalp without harmful chemicals. We are committed to purity, balance, and sustainability, creating products that respect nature.
The Outlook
Our Vission
To become a trusted Indian herbal brand that nurtures healthy hair and skin through pure, effective, and ethically made herbal products inspired by nature and traditional wisdom. To preserve India’s rich herbal heritage while delivering modern, safe, and reliable hair and skin care solutions that people can trust for everyday wellness
🌿How We Started
Our journey began with a simple belief—that traditional herbal hair care works when done right. Inspired by age-old remedies passed down through generations, we started experimenting with natural ingredients in small batches. What began at home grew into a formula made with carefully selected traditional herbs like Amla, Shikakai, Reetha, Hibiscus, Methi Seeds, and Bhringraj adding with Multani Mitti & Vitamin E —each chosen for its time-tested benefits in natural hair care.
💚 Why We Started
Many people don’t have time to prepare powders, mix them correctly, and apply them regularly.
So we created a ready-to-use herbal hair care powder, combining these traditional ingredients in the right balance — making hair care easy, convenient, and natural.
Values ⭐
- 🌱 Rooted in Tradition
- 🍃 Powered by Nature
- 🔒 Trust & Simplicity
Why Choose Us?
We aim to revive forgotten practices that once kept hair healthy and strong, blending tradition with modern hygiene for today’s lifestyle.
Jeevanayu is rooted in traditional Indian herbal hair care, not harsh chemicals. While regular shampoos often rely on sulphates and synthetic additives, Jeevanayu uses time-tested herbs inspired by our Dadi and Nani’s practices—helping nourish hair naturally without damaging the scalp.
Our formulations are based on authentic herbs like amla, shikakai, reetha, and neem—ingredients once found in every Indian household. We avoid unnecessary chemicals, focusing on nature’s wisdom to ensure gentle, safe, and effective hair care for long-term use.
Yes. Jeevanayu is crafted to be gentle yet effective for all hair types—men, women, and even elders. Because our inspiration comes from traditional family remedies, our products are designed for everyday use across generations.
Abundance of Natural Herbs




Certified Products
Our formula is made with 8+ carefully selected traditional herbs — Amla, Shikakai, Reetha, etc — each chosen for its time-tested benefit in natural hair care.
Ingredients Used in shampoo Powder (Kesh Tejam)
- HIBISCUS FLOWER
- AMLA
- BHRINGRAJ LEAF
- MULTANI MITTI
- REETHA
- SHIKAKAI PODS
- VITAMIN E
- METHI SEEDS
